To inspire us even more, our favorite decor brands style their stores like private apartments. Inspirational and clever. Zoom in on three of them.
After the fashion for hotel shops, here comes the trend for indoor shops. Our favorite decor brands seem to be revamping themselves to have the look of a welcoming home. In the middle of the classic shelving, we now find spaces incorporating all the codes of apartment interiors. These passages become real places of life in which we more easily project ourselves. We wander there like at home, going from room to room. There is the bedroom, next to it the bathroom, more on the office area or the winter garden. Nothing is missing.
Even more, some brands take the exercise to the extreme by offering a complete lifestyle concept. They also offer a cafe corner, a kind of village square, where it is possible to eat and relax, whether we have done our shopping or not. This is the case with Diptyque as with Zara home, two houses that have just revealed their new Paris addresses, highlighting this art of global life, conducive to relaxation and letting go.
In London, Gubi went even further. It is an entire building that transforms into a house that you would think is lived in. On four floors, the iconic pieces of the brand are displayed, away from the usual store designs.
We needed no more to draw good ideas from these well thought out and inspiring decorations.
When jewelry stores come into their own
We pick here and there tips to dust our interiors. For example, we think of dramatizing what exists. Sometimes this involves details, like simply hanging nice liquid soap dispensers on the wall. An idea that can be used in the kitchen with washing up liquid.
Still in the bathroom, we reinvent spaces by playing with proportions and habits. The vanity units face each other, forming a sculptural pedestal sink topped with an equally theatrical and gigantic mirror. The tracks blur, creating unexpected or extraordinary visual effects. In short, we have fun. A keyword that seems to connect the designs of the three brands.
Beneath scenographies sometimes at first glance clever, clever discoveries. We play with colors to redesign the slightly too large volumes of a room, we create piles of objects to make them works of art, we change the traditional, slightly boring arrangements.
With a little work and a lot of playfulness, we re-search our insides by changing everything, without changing anything or almost nothing.