The video game industry is experiencing phenomenal growth and its influence on e-commerce is certain. Currently, video games are no longer just a hobby, but an important economic catalyst that transforms purchasing behavior and marketing strategies on the Web.
With the increase in the number of players, the demand for products related to this particular universelike the hardwarecakes, accessories and collectibles, exploded. Online retailers are seeing a significant increase in sales. Platforms like Amazon, Crabatoor Fnacand specialty stores are capitalizing on this trend offering a wide range of products dedicated to players.
In addition, the platforms flowing (Youtube, Twitchetc.) and events related tosports plays an important role in influencing e-commerce. THE streamersinfluencers, just like professional gamers, have thousands (if not millions) of followers who follow them and watch them play to live.
As we know it, this visibility provides a unique opportunity for brands and businesses to promote their products. These people are therefore (most often) influenced by their favorite internet stars, want to identify with their idols by buying the same products, which results in an increase in sales.
These companies capitalize on the popularity of video games by adapting and opting for targeted marketing strategies. Collaborations between brands and game developers are on the rise. As proof, today our shelves are invaded by various limited editions, collectible consoles or extraordinary and exclusive packages to attract the attention of fans, and therefore consumers. Let’s also not forget the ads integrated into the games (everyone still remembers the products Monster Energy In Need for speed) that allow brands to reach a much wider audience.
Another notable trend is the playing of shopping. Integrating elements into the shopping process makes the experience more interactive and engaging. Loyalty point programs, challenges and virtual rewards encourage consumers to shop more often and invest more. The industry continues to grow and evolve, and its influence on e-commerce continues to intensify. By adopting innovative strategies and exploiting new technologies, businesses can take advantage of this trend to boost sales and build customer loyalty. The synergy between the video gaming and e-commerce is a perfect example of how new trends can transform traditional markets.
There is still a small downside to all of this, as a consumer, how do you know if a business website is trustworthy and scam free? France Verif takes the stage because this platform allows you to analyze e-commerce sites quickly and easily. The key word here: shop online safely. The goal is to protect buyers and highlight good reflexes by checking online stores before any purchase. Not forgetting that, thanks to its expertise in e-commerce sites, France Verif is in the process of launching its own price comparison website. But to find out, what’s better than trying out a website for yourself?