Micropole, an international group specializing in digital transformation through Data, unveiled Feel’Tech on May 30, 2024. This new immersive technology provides an innovative application and advanced EEG neural headset.
Feel’Tech aims enrich the sensory experience of customers. In fact, it creates powerful emotional connections between brands and their consumers.
Micropole’s Hi’Tech Luxury program
Micropole is favorable to transform business data into strategic assets. For luxury and beauty brands, the Hi’Tech Luxury program combines cutting-edge technological innovations with deep business expertise. Therefore, the team, composed of specialists in AI, Web3, NFT, Blockchain, Metaverse and 3D, designs and implements innovative solutions. Feel’Tech is one of the main achievements of this program.
The customer experience reinvented
Feel’Tech redefines the customer experience through integration advanced sensing technology. This solution translates brain waves into actionable data. This allows measure cognitive responses and emotional to sensory stimuli. To put it simply, when the senses are stimulated by products such as perfumes, chocolates or fabrics, the brain generates various emotions. Then Feel’Tech captures and visualizes this data related to the five senses.
Real-time analysis
THE Feel’Tech EEG headphones able to measure up to 1200 data per second. This allows immediate analysis of positive emotions generated by sensory stimulation. The results may be associated with emotional or family memories, as well as olfactory memories. This analysis offers companies valuable insights into their customers’ emotions.
Innovative partnerships
Feel’Tech is the result of the collaboration with American startups and neuroscience research institutes. As a result, these partnerships have enabled the development of cutting-edge connected experiences. Innovation paves the way for personalization of products and marketing campaigns.
Practical applications for brands
The Feel’Tech headset offers many opportunities to brands. Here are some examples of use:
Polysensory experiences
The headset does product launch events an immersive experience. New technology gives brands the opportunity to establish a unique connection with customers through real-time analysis of their emotional reactions.
An enriched shopping trip
Feel’Tech enriches the shopping journey by creating multi-sensory experiences. In fact, customers can explore the different aspects of a product or collection. The goal is to strengthen their engagement with the brand.