For its 77th edition, the Cannes Film Festival is launching the Immersion Competition, in which 8 immersive works have been selected. A first in a major film festival that makes for a great showcase for players in the immersive industry. Cannes City Hall wants to become a global center dedicated to immersive creation through its Cannes Immersive program.
Immersive experiences are making their mark in Cannes. For its 77th edition, the Cannes Festival launches the Immersive Competition, in which 8 immersive works have been selected by a committee made up of industry professionals and members of the Festival team gathered around the General Delegate of the Cannes Festival.
The Cannes Film Festival has launched its Immersive Competition
A first that comes seven years after the out-of-competition presentation of Carne y Arena (Virtually Present, Physically Invisible), the first work in virtual reality presented in the official selection of a major film festival and signed Alejandro González Iñárritu. This new competition, which explores new fields of narrative experiences, is organized with the support of the National Center for Cinema and Animated Images (CNC). Exploring the human body with Cate Blanchett, walking through a gay sauna in In the Mist or even diving into the skin of a teenager facing her first period in “Maya: Birth of a Superheroine”, here is an overview of the immersive works selected as part of this new competition
An exhibition that benefits the sector
The selected works are accessible to festival participants and accredited members of the Marché du Film during the duration of the festival from May 15 to 24 in the form of a 1,300 m2 exhibition held at the Cineum, the cinema La Bocca from Cannes, too. as at the Georges Méliès Campus, which specializes in creative writing and image professions. The exposure offered to immersive works presented as part of the Cannes Film Festival is likely to boost this emerging industry to which cultural stakeholders are increasingly turning.
Cannes dreams of itself as a global center for immersive creation
The Marché du Film is committed to exploring the economic and technical dimension of the sector, through conferences and expert committees, demonstrations as well as professional networking events. And Cannes seems to bet a lot on the market for immersive experiences, taking advantage of the film festival to announce the program “Cannes Immersive”, sponsored by the artist Jean-Michel Jarre, with the support of the CNC, whose ambition is to be. a global hub dedicated to immersive creations and the new artistic territory of Artificial Intelligence.
The City Hall wishes in particular to develop the creation of new events that will strengthen the influence of the Cannes destination, the proposal of an immersive cultural offer integrated into existing and future Cannes events with creative content, and through the establishment of a permanent immersive location. exhibition in Cannes that will showcase the best of immersive and AI-assisted or AI-generated creation.