Google returns to the forefront with a new ambition in augmented reality (AR). The company is now partnered with Magic Leap, a well-known player in the AR headset space. Check out the details below.
Google and Magic Leap join forces to strategic partnership. Together, they will create immersive experiences that combine the real and virtual worlds. Magic Leap revealed the collaboration in a blog post on Thursday, and a Google representative confirmed the deal.
“We look forward to fusing Magic Leap’s expertise in optics and manufacturing with our own technologies to offer a wider variety. immersive experiences on the market. By joining forces, we can help shape the future of the XR ecosystem by offering unique and innovative products. said Shahram Izadi, vice president and general manager of AR/XR at Google.
Magic Leap has a lot of experience in the field of augmented reality. In 2019, it launched its first AR headset, the Magic Leap One. Then the more powerful and lighter Magic Leap 2 was born. In addition, Magic Leap is also a cutting-edge company in optics-related technologies.
As for Google, it has various advanced platforms and technologies that will be useful in this partnership. This company also dived into the field of augmented reality in 2011 with its Google Glass project. However, after years of testing, it finally abandoned the device in 2015. In 2019, Google Glass was relaunched as a business-oriented product. On the other hand, we have an improved version, the Google Glass Enterprise Edition 2, with improved optics and specifications.
Google-Magic Leap partnership will not affect Google-Samsung collaboration
Google’s partnership announcement with Magic Leap didn’t provide much specific information. Magic Leap and Google have not specified whether their collaboration will result augmented reality device intended for the general public. But Google could return to the AR and VR technology market.
Until now, the company has let its competitors, especially Meta (formerly Facebook), dominate this market. Apart from this, Google also works with Samsung Electronics on mixed reality technologies since the beginning of last year. And according to a Google spokesperson, the agreement with Magic Leap does not affect this cooperation.