On Monday June 3, the house of Dior met its guests in Scotland for its 2024-2025 cruise fashion show. In the gardens of Drummond Castle, the silhouettes combining punk codes and Scottish traditions even invoked the spirit of Queen Mary Stuart.
The cruise fashion show season is well underway and the fashion world continues to live out of their suitcases. From Barcelona for the Louis Vuitton collection to the Cité radieuse in Marseille with Chanel, through the British capital at the invitation of Gucci and Sabato de Sarno, there is no shortage of destinations.
THE Monday June 3rdit was the turn of Dior invite the press and show business to discover its cruise collection 2024-2025. For the occasion, the Parisian Maison decided to reject the madness of the big cities in favor of an escape to Scotland. A choice that stands as a reference to the luxury brand’s past. Indeed, the founder and creator Christian Dior chose to present a haute couture collection in the ballroom of the Gleneagles Hotel in 1955.
70 years later, and approximately ten kilometers from the establishment, history repeats itself in the French gardens of the Drummond Castle. Located near Edinburgh, this 14th century estate is a most romantic setting, a true gem of local heritage.
To the sound of bagpipes, the models walked forward wearing rain boots. Sometimes sleek, these are also adorned with punk-looking buckles or come in above-the-knee versions. Fashion show in Scotland, tartan is the big star of this line imagined by Maria Grazia Chiuri, the creative director of Dior’s women’s collections. It is everywhere on silhouettes, in the form of clothes placed on the shoulders like a blanket and belted, as well as on clothes ideal for hunting.
Between punk and royalty
Crossing the Channel seems to have given Maria Grazia Chiuri the desire to leave French glamor in Paris and immerse herself in Britain’s disruptive culture. During the procession, punk emerged as the watchword, highlighted by studded accessories, choker necklaces and corsets enhanced by large trains.
The symbols of Scotland also find their place in the creations: the kilt, of course, sometimes presented in a long version, as well as the unicorn and the thistle, which are added to the pattern. A thousand flowers by Dior in the form of delicate embroidery.
The other great inspiration for this surprising collection is none other than Queen Mary Stuart. In the book Embroidering her Truth: Mary, Queen of Scots and the Language of Powerauthor and historian Clare Hunter deciphers the use of fabrics by the Queen of Scotland as a political language and an expression of her freedom. This work was a point of reference for Maria Grazia Chiuri in the design of this parade which, on several occasions, presents nods to the monarch in the form of embroidered texts.
