Half of the world’s largest companies will experiment with customer-oriented generative AI – IT SOCIAL
Forrester has just revealed its 2024 predictions for customer experience (CX), e-commerce and retail. The company emphasizes one important point: any mishap will result in a loss of customers or an unprofitable interaction. The sanctions can be radical. Brands that launch non-inclusive experiences will hurt their bottom line. Only a quarter of the companies will … Read more