Disappeared Worlds, the immersive virtual reality expedition conducted by the National Museum of Natural and Emission History, begins its international export. A way to make this experience accessible to as many people as possible, but also to promote the museum around the world.
From October 2023 until June 16, the National Museum of Natural History (MNHN) presents a new immersive virtual reality expedition about the history of the Earth and living things called “Disappeared Worlds”. Designed in partnership with the company Emissive, it is now exported internationally, particularly to Shanghai. Starting April 26, visitors can discover the famous “Life Chronicles” experience in a shopping center. First step for the export of this immersive expedition, because it will also be offered in London from May 25 and in other cities of the world in the coming months.
“Emissive’s vision captivated me from the start”
Stéphanie Targui is Digital and Audiovisual Innovation Project Manager at the Museum and content project manager as part of “Disappeared Worlds”. For her, distributing this content around the world is the very logic of digital. “I come from the Internet ecosystem where it is normal to multiply content to maximize the reach of its distribution. It’s the same logic that works here with distribution happening in multiple cities at the same time. she explains.
The immersion expedition was designed from the beginning to be exported. It is part of the vision of the company Emissive, which wants to democratize experiences of virtual reality and, with them, educational content. “This vision attracted me from the beginning. There are several issues behind the international distribution of Missing Worlds: distribution to a greater number of people, economies of scale, but also the influence of the brand. completes Stéphanie Targui.
Technology, in this case virtual reality, is in this context a tool to reconnect the public with the Living. This export allows economies of scale because the MNHN, as a co-producer, continues to receive income from its operations. Finally, its influence helps gain the trust of funders, the public and the scientific community.
In addition to private sites, the National Museum of Natural History hopes to be able to convince other Natural History Museums to offer “Disappeared Worlds”.